Icon Sets

For the past two weeks we have been working on our icons! For me I decided to do something a little related to my life. I am from Southern California where we love the beach, sun and good vibes. So, for my icons I decided to create something that gave off the California vibes. I used Illustrator to create all my designs and tried to use repetition to show a reoccurring theme.

The audience for this project is intended for people from the ages of 12 to 25. Also probably people from California or people who enjoy going to the beach and having a good time. I feel like the designs use warm colors and colors that are associated with beach vibes.

 

I think that my main focus as far as design goes was to use repetition and the same style throughout the icons. Overall this was a fun project and it helped me experiment more with illustrator and how to design things that correlate together.

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Magazine Spread

This week we worked on a magazine spread that showed our skills with working with InDesign. It was a good week and I loved learning about the things we can do and it was fun to expand my design knowledge.

  1. Well Written Content

In my magazine spread, I used an article found on LDS.org called “Get Back Up and Keep Going” by Carlisa Cramer. The article is about 900 words and uses good flow and makes sense. We can see an obvious introduction and conclusion as well as different sections of the article.

2. Project specifics

My project is non-pixelated and easy to read, and has good quality photos that correspond with the theme and color scheme of the spread. The best part about my photos are that they were all my own photos. I took them in Rexburg and thought that they fit well with the project.

3.Target Audience Analysis

My target audience was young girls who not only suffer with health issues but also struggle with the daily effects of being a young teenage girl. It’s hard and they need to know that they can do anything they set their mind to as the girl did in the story. Also, I want to target the diabetes association because that’s what the girl in the story struggles with as well.

4. Design Analysis

I chose gold colors to go with the theme of the face of the book of mormon. This is because she starts out her story by telling a story about carrying a book of mormon around school. Then I wanted to do contrasting colors so I made the background black to contrast with the gold fonts and text. I liked using the text wrap so I used it for the shapes and photo I placed on the spread. I think it helped to give the spread a little bit more to it and made it interesting as a design.

Key Aspects of Good Photography

Have you ever been scrolling through Instagram and seen a photo that caught your attention? Did you ever know that, that is done on purpose and the credit goes towards photography skills that are meant to catch the attention of an audience? There are specific guidelines that a photographer uses to make a photo interesting and all together a great photo. Today I will demonstrate three different guidelines that can help you improve your photography skills.

  1. Rule of thirds.

In the rule of thirds the picture is split by four lines and the main focal point of the photo is placed in the intersecting of one of those two lines. Here in this photo you can see that the the rule of thirds is demonstrated perfectly and it gives it a good feel to the photo.

The flower is the rule of thirds and this creates an interesting photo to look at. More interesting than if it were just in the middle of the photo. As you can see the four lines of the rule of thirds in the second picture. The flower could have been placed anywhere in those intersecting lines and it would create the same effect and accomplish the rule of thirds.

Here is a photo I took to demonstrate the rule of thirds. I think this is an obvious use of rule of thirds and can be easily pointed out.

2. Leading lines

Leading lines is a way of directing the viewers attention to a certain part of the photograph.

In this photo the subject is really small but with the lines of the stairs it leads your eye to the person sitting down and that is a demonstration of good leading lines. leading lines can be hard to plan out but when it’s done correctly it can make for a really great photo.

Here is another photo I took that demonstrates leading lines. See if you can find the leading lines in the photo. I think that this creates a fun photo!

3. Depth of Field

Depth of field is probably one of the most common tools used in photography but one of the most effective as well. There is shallow depth of field and deep depth of field. in shallow depth of field there is a lot of blur behind the main subject and deep depth of field the whole picture is in focus. Here in this photo they are using shallow depth of field.

The ball is the main focus of the photo and so they blurred everything in the background. This is great for making a photo interesting because you can try and figure out what the background is and how it correlates with the rest of the photo but then you know what the main focus is because its the only thing thats in focus.

Here is a photo I took demonstrating depth of field. The background of this photo is super blurred like the example above but if you pay attention closely you can see that the trees are blurred and with that the depth of field is applied.

Conclusion:

The best part about these guidelines is that they can all be applied to the same photo. Then you can create a photograph that follows the rules to making a great photo and most the time you will be really happy with the outcome of it all.

Typography

Before we go any farther, I know that the poster is in a different language. But I still think that I can work with it and explain the way the typography works with the assignment. Unfortunately everything that I looked up for this event was in spanish, I think. So if you know anything about “Le Livre Sur La Place” I would love to hear what it’s about! This poster was created byRaphaël Teillet and if you click on his name, you can find more of his work on Behance.com. He has a lot of great work and I especially admire that he has a certain style that stands out from the rest.

So here we have the first type face that stands out the most. It fits more as a oldstyle type face because it has serifs and it transitions from thick to thin in its strokes. I am pretty sure there is a diagonal stress according to where the thin parts are in the letters.

Okay, so now we have this type face which would fall under the category of sans serif. Obviously because it has no serifs, but also because it has no transitions between strokes from thick to thin and because of that there is no stress between letters as well.

So with this poster there are the two different type faces that help make it contrast. The oldstyle forms more of a formal look with the serifs and helps the main topic to stand out. Then there is the more modern look of the sans serif that contrast with the oldstyle. I think this helps make the other things on the poster still stand out and be important, since it has it’s competition with the big oldstyle type face.

Conclusion:

Overall we can see how the importance of different type faces can create contrast and also how it can be used to the advantage of showing the importance of things. A lot of the times in posters you don’t want everything (as far as type goes) to be the same size, so by adding contrasting typefaces it helps to show the importance of things and helps to grab the attention of the viewers.

Positive Effects of Design

This is a poster I found that was created by Melanie Manfield. It was created for a campaign “Ignored Everyday Industrial Design Festival.”

https://www.behance.net/gallery/12984383/Ignored-Everyday-Industrial-Design-Festival-Campaign

Along with this poster are several other posters similar but also with other types of things instead of the paperclip. The campaign promotes designers and encourages people who seek a future in design.

Contrast:

When I first looked at this poster the first thing that stood out to me was the “ignored everyday.” We see hierarchy through it being boxed in with the black. Using contrast helps to add interest and to grab the attention of the audience. The color also adds contrast because yellow is so bright and the black stands out on it. I think that this was a bold move by Melanie because there is so much yellow on the poster but I think thats what adds so much visual interest to the poster.

Repetition:

Repetition is played through the color. If you go to the link I gave, you can see the rest of the collection from Melanie. She uses this bright yellow color throughout all of her posters along with other everyday things like a yellow sponge and some yellow string. Repetition can be given through many different ways but its all about being consistent with what you want to repeat. Melanie gives a great gallery of repetition to fit the theme she wanted to portray.

Alignment:

My favorite part about Melanie’s work is her alignment. She went against what we are use to which is things being on the left side of the paper. Instead she put her text on the right side of the page but still had a flush left alignment. I think this adds a lot of interest and gives something different for people to look at.

Proximity:

Proximity is grouping related items together. Melanie uses this in showing the importance of what she wants her viewers to know and to add another aspect of visual interest. “ignored everyday” being the title catches viewers attention and then she groups together the other important information like when its happening, what organization it’s for and where you can find more.

Color:

Melanie picks this bold yellow color, and if you could imagine driving down a street and seeing this sign what your first thoughts would be. I think I would want to know more. There isn’t any other colors in the poster but I think that, that alone makes it stand out. Especially because she chooses this theme and sticks it out throughout all the other posters and campaign.

Conclusion:

Overall, Melanie used a lot of design principles that all come together to create a great poster. I think that I chose this poster mainly because it has a sense of formality to it and that is visually interesting to me. The alignment she uses stands out as well and I would say is her strongest principle. Learning more about these principles in design has definitely helped me realize the importance of applying them to projects. When you know how to use them correctly and know what looks good together is can go a long ways in the design world.